Conversion Funnels•Web Summit Lisbon Lead Tool

Nomad Escape ROI Calculator & Lead Funnel

Custom interactive retreat quiz built in 72 hours for Web Summit Lisbon.

Role

Lead Full-Stack Developer & Funnel Designer

Organization

The Nomad Escape / Better Teams Build (via Oz Tech)

Timeframe

Nov 2025 — Jan 2026

Status

Live Production

Next.jsReactTypeScriptGoHighLevel (GHL API)Tailwind CSSFramer Motion
Nomad Escape ROI Calculator & Lead Funnel Production Interface

Executive Summary & Strategic Overview

We built an interactive retreat ROI quiz for The Nomad Escape. It launched at Web Summit Lisbon to capture enterprise leads for their Better Teams Build brand.

Verified Performance Metrics & Business Impact

~200

Conference Leads

Captured on-site in Lisbon across international founders and team leads.

72 Hours

Turnaround Delivery

Briefed on Thursday and launched on Monday for Web Summit Lisbon.

Top Tech

Founder Engagement

Engaged high-profile attendees, including participants from Replit.

The Engineering Challenge

The client had a booth at Web Summit Lisbon. Generic flyers and static landing pages get ignored at busy tech conferences. They needed an interactive tool in three days to capture enterprise leads. They also wanted to add AI, which would add risk and delays before the event.

The Architectural Solution

I pushed back on unnecessary AI to keep the build reliable. Over one weekend, I built a custom Next.js quiz calculator. It computes turnover costs in under 60 seconds. Then it sends leads directly to GoHighLevel CRM.

Core Technical & Architectural Highlights

01

Fast Real-Time ROI Math

Client-side calculation engine computes turnover and disengagement costs instantly without server delays.

02

Dual-Speed Conference Flow

Offers a 30-second Quick Check and a 60-second Deep Dive for fast iPad and phone interactions.

03

Direct CRM Webhook Pipeline

Sends lead contact data directly into GoHighLevel CRM for automated attendee follow-up.

Agentic AI Pair Programming & Antigravity Acceleration

Started from scratch under a three-day deadline. Used AI to brainstorm features, draft UI components, and test calculations across rapid iterations.